Exclusively available for our local and regional customers from Monday 15th June (Beer Day Britain Day*) – please welcome ///hence.mute.lizards – a truly delicious West Coast style IPA – the UK’s first What3Words beer.
It’s a little lighter in colour than a regular West Coast brew and has a fabulous citrus, earthy herbal aroma and smooth hoppy bitterness, brewed from Citra and Simcoe hops.
The beer can only be bought here at the brewery (///hence.mute.lizards) or is deliverable to our local delivery customers via our Home Delivery Service.
So why the unusual beer name?
A couple of months ago we began to use What3Words to help with our home deliveries. What3Words is the simplest way to talk about location: they’ve divided the world into a grid of 3m x 3m squares and assigned each one a unique 3 word address.
Our 3 words are – ///hence.mute.lizards – which we like a lot. After posting our What3Words address on our social media we received fantastic feedback, including the suggestion to name a beer after it! So, we came up with a brand new brew; it’s one we think is really special and it turns out that we’ve created the UK’s first What3Words beer.
You can order this new brew (reserve yours now, it’s available from 15th June) using your What3Words (if you don’t already have them, they’re easy to create online), via our Home Delivery Service page.
* Celebrate Britain’s national alcoholic drink and spread beery love throughout the land by joining the National Cheers To Beer at 7pm (19.00h) on June 15th, as millions of people across the country raise a glass, say ‘Cheers to Beer’ and post a message on social media with the hashtag #CheersToBeer.